About / Paper & Type


Paper & Type believes in matters of thoughtful correspondence. Be it a little "hello" or a very special announcement, communication is approached with a manner that's simple, versatile, and mixed with whimsy. 

Designer Victoria Vu's affinity for paper goods is explicable: her father opened a print shop and taught her the typesetting skills she needed to know by the time she was 11. She's been persnickety about paper and typefaces ever since. Her one-of-a-kind projects and readymade collection include business stationery, social cards, invitations and more for the everyday and the significant occasion.


In stores:
+West Heritage
+McNally Jackson, New York
+Myrtle, Echo Park, Los Angeles
+Individual Medley, Atwater Village, Los Angeles

In print:
+Darling Magazine, April 2013, Issue 3
+Oh Comely Magazine, Oct/Nov 2012, Issue 12
+I Love Stationery, by Charlotte Rivers

Profiles and guest posts:
+Creative Crush, by Sugar and Type
+Biz Ladies Profile, by Design*Sponge
+On wedding invitations, for Lonny
+Lovely Lady, by Emma Robertson
+Like She Said, by Justina Blakeney
+Spaces, by Eva Black Design
+On etiquette books, for Paper Pastries

Portrait by Dabito of Old Brand New.
Photographs on the home page styled by Justina Blakeney and shot by Dabito.